Industry
Hospitality
Client
Novotel WTC
Year
2024
Status
Under Construction

- Concept Development
- Art Direction
- Interior and Architectural Design
- Furniture Design
Our main objective was to create a memorable experience for the hotel guests through the use of contemporary design elements with a strong focus on Mexican heritage. To achieve this, we conducted an exploration of materials, colors, textures, patterns, shapes, and furniture.
It was important for us to work with patterns and color palettes specifically designed for each space, so that guests could experience multiple environments in one place, much like the feeling of living in this city. Through this creative approach, we aim to convey the sensation of a past shaped by multiple layers. This was achieved through the incorporation of local materials that align with Novotel's values and trends, both national and international. Whether enjoying a meal or sleeping in one of the rooms, guests will experience our vision of the latest Mexico in every space.
When we think of Mexico, the first thing that comes to mind is a colorful country, so our starting point was creating color palettes. The main palette of the project is called "Caminante Del Cielo" and is inspired by a Mayan seal of the same name. This palette evokes the clay and the way colors change throughout the day in the desert, making you feel like you’re in another world. Just as the desert shifts its colors, Mexico is a country constantly moving between the past and the present. Strolling down any of its many streets they will reveal a rich history spanning multiple eras. This is why our second point of inspiration, "Colonias," -Neighborhoods- focuses on the diverse neighborhoods of Mexico City, rich in history and art, which have left their mark on its architectural style.
Project Management: Francisco Navarro
Interior Design: Vicky Navarro
Creative Direction: Laura Sánchez
Execution Supervision: Diego Trejo
Project: Diana Aceves and Carlos Gutierrez
Lightning Design Project: Victor Palacio, Enrique Wilde.