• Concept Development
• Art Direction
• Interior and Architectural Design
• Furniture Design 

This hotel is inspired by a "niña fresa" who dreams of becoming a norteña music singer. The space, much like her, transforms through the places she inhabits: her room, the bar where she performs, etc. Throughout the hotel, we see the world inside her head.

To design it, we based our approach on the deconstruction of a mexican northern outfit and applied the various elements that make it up throughout the entire hotel.

Project Management: Francisco Navarro

Interior Design: Vicky Navarro, Gabriela Cacho

Creative Direction: Laura Sánchez

Execution Supervision: Diego Trejo

Project: Proyecto: Abigail Hernández, Sandra Garfias, Diana Aceves, Aranza Gallaga, Eunice Arteaga, Eduardo Orrante, Adrian Espinoza, Edson Márquez.

3D Visualization: Geovani Martínez, Carolina Sosa

Lightning Design Project: Victor Palacio, Enrique Wilde.